Sometimes we run into unexpected surprises. I was doing some research for a client who wanted to see a list of publications I had been cited in when I ran into a listing from April of this year that noted one of my podcasts on marketing as one of the Top Eight Marketing Podcasts to listen to in 2020. Needless to say, I was both excited and surprised. I had no idea. A nice holiday surprise.
Happy Holidays everyone. :)
I was asked by Cerius Executives to give my tips for 1Q 2021 for their Quarterly Business Update.
We are operating in uncharted waters right now. There is a lot of fear and confusion and many of us are trying to get our arms around what is next and what we should be focusing on. A few things to consider:
This is one of my favorite quotes. I thought I would share it today as it seemed appropriate. There is a lot of uncertainty and fear right now around personal health, our loved ones, and the business and economic outlook. As always, family first. Take care of those around you and take the right preventative steps. From a business standpoint, while active selling or getting in front of clients maybe difficult or impossible at this time, there are things you can do. Look at your business and all the projects than you can work on to prepare for when things are moving again. Do some market planning, revise your business plan, clean up your database, codify all those internal processes that you have been promising to put into a manual for years. You have a unique opportunity right now to get things done that had been pushed to the side. Use the time wisely...and mend those nets. You will be fishing again before you know it.
I had a great time last week as a guest of Angelo Ponzi on Business Growth Cafe.
Business Insights Magazine recently ran one of my pieces on Marketing for Manufacturing. I love getting the word out there. https://businessinsights.us/marketing-for-manufacturing/
There are few things I enjoy as much as talking about marketing strategy. I had a terrific time on Yours in Marketing talking to Blake Emal about how to build a winning marketing strategy.
Last week I had a chance to get back on air with Scott Robertson and May the Best Brand Win. We had a great discussion on fractional executives and the expanding role of fractional CMOs in organizations. We talked history, trends, tips for companies looking at a fractional hire and, of course, a lively discussion on the Winners and Losers of the Week. Enjoy.
I had a terrific time speaking at the Vanguard Network on 2019 Marketing Trends.
I had terrific time last week with Scott Robertson on "May the Best Brand Win" talking about marketing trends, winners and losers in marketing, and the five fatal flaws. Take a listen: