Getting Fractional.

Last week I had a chance to get back on air with Scott Robertson and May the Best Brand Win. We had a great discussion on fractional executives and the expanding role of fractional CMOs in organizations. We talked history, trends, tips for companies looking at a fractional hire and, of course, a lively discussion on the Winners and Losers of the Week.  Enjoy.
​https://entertalkmedia.com/episode-135-getting-fractional/