You’re a manufacturer - you make things. Good things. While that should be enough to bring new customers to your door, unfortunately it is not. You see, all of your competitors are claiming they make a product that is just as good as yours. Perhaps they boast different features, higher outputs, or a lower price that makes their product more appealing - the possibilities are endless. The point is this; whether you operate in a Business-to-Consumer (B2C) or Business-to-Business (B2B) environment, your competitors are shouting just as loudly as you, if not louder, to get the attention of your target audience. If you think just being a good manufacturer is enough, you need to think again.
Three Things You Need To Ask Yourself:
“If You Build It, They Will Come.” was a wonderful sentiment from the movie Field of Dreams. Unfortunately, in manufacturing it is probably closer to “If you Build It, Build It Well, Market it Well, Follow-Up Promptly on Customer Requests, Provide First Rate Customer Service, Excellent Sales Support, and Make Sure You are Properly Differentiated in the Market and In-Front of Your Target Audience, They Will Come.” Not as romantic, I know.
Are you a manufacturer challenged by how to market your products or with some good advice to share with others? Join the conversation.