Seth Avergon Interviewed by Authority Magazine on The Top 5 New Marketing Trends Leaders Need To Know
Embracing AI as a support tool, but not a crutch. AI is a wonderful support tool. It can help with ideas, structure, and get you started on a piece of content. All these are wonderful things, but don’t let it become a crutch. The information contained in AI is often incomplete, especially if you are looking to demonstrate subject matter expertise, and sometimes it is outright wrong. Learn how to use it and consider how it could positively impact your business, but never use it without a careful eye to the accuracy and completeness of the data. A few people (including an attorney or two) have already been caught over relying on AI data — don’t get yourself added to the heap of people who should have checked their data before presenting it.
Read the rest of my interview with Authority Magazine here.